Let me share something with you. Facebook has changed the functionality of their “like” button on third-party sites so it acts pretty much like a “share” button. For marketers, this is good news because the action now carries with it, a photo and a summary paragraph making the link much more visible when it hits Facebook.
Here’s how it looks on Facebook when I clicked “like” on a Marketing Pilgrim article.
The downside for some, comes from the meaning of the words not the intent. I might share all the links I like, but I don’t always like all the links I share. It’s a categorical syllogism and it’s got some people worried that it will cause a drop off in clicks. I doubt it, since I don’t think most people had a clue what would happen when they clicked a “like” button before the change.