Take, for example, the kerfuffle over whether Bing copied Google’s search results–or not. If the Microsoft search engine has in fact been copying Google, then it should just keep on keepin’ on! According to Hitwise, Bing saw a 21% increase in searches at its own web site and another 6% growth spurt across all Bing-powered search sites.
Even better news for Bing? Its users are having an easier time finding what they are looking for, with almost 82% of searchers finding what they were looking for–or at least visiting a relevant web site. By comparison, Google’s “success rate” was just over 65%.
Why is that an important metric? Think about why you switched to Google in the first place. If you are like most searchers, Google became your default search engine because “it just worked.” You found what you needed and were able to get in and get out. Many argue that Google has gotten away from that simplicity and the numbers suggest that Bing is finding a way to win over searchers with its interface.
Of course, there’s a flip side to this story. If Bing is indeed copying Google, it may want to stop. After all, why copy the results of a search engine that lost market share AND does a poorer job of matching searchers with relevant results.
PageRank penalty coming our way in, 3….2….1….