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Facebook Pages Upgrade is a Boon for Marketers



Facebook is making a big push over the next few weeks to get all fan pages over to their new layout. You can choose to do it now or wait for it to be forced upon you in March, but don’t wait. This upgrade is huge for marketers. Here’s why.

Many businesses have Facebook Fan Pages which is great if you have lots of followers coming to you. But when you went outside of your page and left comments on others, those comments linked up to your profile not your page. Until now.

The new page update has a very powerful toggle in the right sidebar that allows you to surf Facebook as your personal profile or as your page.  That means that, like blog commenting, you can now leave comments all over Facebook that lead back to your business (page) instead of back to you.

Conversely, you can switch from page persona to personal and respond to comments on your page as yourself and not as the admin. That means you can put a human face on a business which is always a good thing.

This is also helpful if you have multiple people monitoring a page as it allows each one to comment personally instead of having it all lumped under one icon as it was before.

Other components of the upgrade include the removal of tabs. Now the navigation is in the left sidebar where you expect it to be and the overall design is more modern.

The one downside to the upgrade is the line of photos that now take up the top of a page. While photos may be the bread and butter of a personal profile, they’re less important on business pages but you’re stuck with them (or does someone know a way to turn them off.) They do give the pages a more colorful, dynamic look, but they pull from the wall posts as well as the photo albums so careful moderation is in order. Individual photos can be removed by clicking the x when you roll over them.

Overall, this is an excellent update for marketers and long over due. The ability to be able to move around Facebook with your page as your persona is big for everyone but especially for those who handle a variety of pages on behalf of clients.

One word of warning. Make sure you pay attention to which logon you’re using (personal or page) before you post to avoid any embarrassing mix-ups.

Have you converted? What do you think of the new Facebook page upgrade?

  • http://www.thedayofgames.com TopDog

    At least you can now show off some Products!!
    http://www.facebook.com/thedayofgames

  • http://ephealy.com/ Ed Healy

    I love the ability to take on the persona of my page(s).

    The pictures are a good thing, IMO, though I wish they could be placed in a specific order (as opposed to randomized), so that you could leverage that real estate for creative branding purposes.

  • http://www.scientificdreaminterpretation.com Christina Sponias

    Thank you for this information! I was wondering what benefits this upgrade will bring. I had created a fan page, but I didn’t care about improving it. Only recently I understood its importance, after reading a post at the Warrior forum about a combination between your business’ fan page and your Facebook ads.

  • http://www.bridiestypingservices.com Bridie Jenner

    I deleted most of my photos as they made the page look a mess.

    Thanks for this post, I had thought the new pages idea was a bad idea but obviously not.

  • http://dbgreetings.com Swapan

    Thanks for this post, i have updated my fan page

  • http://optimizeguyz.com/the-blog Brent Rangen

    With this, the Iframe instead of FBML, and newsfeed populating by last interaction, it would be a nightmare to be developing any Facebook software!

  • Merrie Vale

    Perhaps you aren’t aware one of the ‘improvements’ resulting from the latest upgrade is that posts by ‘Everyone’ or ‘Others’ on a page wall are no longer in chronological order. Page admins have not been given an option to change this if they so desire. More and more businesses are voicing their frustration as the upgrade – which will be mandatory in early March – continues to roll out. Many are threatening to remove their advertising from Facebook or to look for alternatives. So far Facebook has not deigned to respond to pleas from irate fans. http://www.facebook.com/theprovidentbank?v=info#!/pages/Bring-Back-Chronological-Posts-On-Pages/193751363985888