Facebook: You’ll Share it and Like it!
Let me share something with you. Facebook has changed the functionality of their “like” button on third-party sites so it acts pretty much like a “share” button. For marketers, this is good news because the action now carries with it, a photo and a summary paragraph making the link much more visible when it hits Facebook.
Here’s how it looks on Facebook when I clicked “like” on a Marketing Pilgrim article.
The downside for some, comes from the meaning of the words not the intent. I might share all the links I like, but I don’t always like all the links I share. It’s a categorical syllogism and it’s got some people worried that it will cause a drop off in clicks. I doubt it, since I don’t think most people had a clue what would happen when they clicked a “like” button before the change.
What did happen was that a line of text would appear in their recent activity thread and those reading their news feed would probably skip right over it. Now, with the new “like” button, not only is the resulting post more prominent and graphical, it also gives the liker an opportunity to add a comment. (This option was available on some sites but doesn’t appear to have been a popular choice.)
Facebook told Mashable that they’ll still support the share button, but it’s easy to see where this is going. From Facebook’s point of view, the “like” button is much more synonymous with the site than the “share” button. You see a blue hand giving a thumbs-up and you think Facebook, no words are even necessary. So if you’re using “share” buttons on your website, you should probably think about changing them over to “like” sometime soon.
For the average Facebook user, the change will go unnoticed, but for marketers it’s a nice visibility boost that should result in more traffic to your website. That is, as long as your website has quality content worth liking in the first place.