Posted February 28, 2011 3:07 pm by with 1 comment

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Let me share something with you. Facebook has changed the functionality of their “like” button on third-party sites so it acts pretty much like a “share” button. For marketers, this is good news because the action now carries with it, a photo and a summary paragraph making the link much more visible when it hits Facebook.

Here’s how it looks on Facebook when I clicked “like” on a Marketing Pilgrim article.

The downside for some, comes from the meaning of the words not the intent. I might share all the links I like, but I don’t always like all the links I share. It’s a categorical syllogism and it’s got some people worried that it will cause a drop off in clicks. I doubt it, since I don’t think most people had a clue what would happen when they clicked a “like” button before the change.

What did happen was that a line of text would appear in their recent activity thread and those reading their news feed would probably skip right over it. Now, with the new “like” button, not only is the resulting post more prominent and graphical, it also gives the liker an opportunity to add a comment. (This option was available on some sites but doesn’t appear to have been a popular choice.)

Facebook told Mashable that they’ll still support the share button, but it’s easy to see where this is going. From Facebook’s point of view, the “like” button is much more synonymous with the site than the “share” button.  You see a blue hand giving a thumbs-up and you think Facebook, no words are even necessary. So if you’re using “share” buttons on your website, you should probably think about changing them over to “like” sometime soon.

For the average Facebook user, the change will go unnoticed, but for marketers it’s a nice visibility boost that should result in more traffic to your website. That is, as long as your website has quality content worth liking in the first place.

  • The difference between liking and sharing can be HUGE. If someone is passing along information to a group about something that the group doesn’t like but is keeping tabs on for whatever reason the whole ‘like’ terminology makes no sense.

    I’ll use a pretty innocuous example. As a Mets fan, what if I want to share something about the Yankees that my other Mets or just baseball fan friends would find interesting. It’s interesting and I am sharing it but there is no need to say that I like it.

    It’s semantics I know but it doesn’t seem to be particularly well thought out from a personal perspective but it is Facebook after all, right? And to your point, the VAST, VAST majority of Facebook users won’t even have a clue this is happened or that there is some real change. They (Facebook) bank on this all the time.

    It’s good to be the king.