So this is what happens when multi-billion companies have issues with each other? Puh-leeze.
Call me crazy but wouldn’t it make more sense if each company were sent to their neutral corners (or more appropriately their rooms) until they both cool their jets? I know when I my kids get too testy with each other they just need to have some ‘alone time’ and the silliness usually subsides.
In the meantime, the real world, the world of people who use the engines, is moving on as if nothing ever happened because in their eyes, nothing did.
At first, I thought this would be a good thing because of the exposure it would bring to search and some of the real shortcomings of the current ways that both engines work. Instead there is likely to be more name-calling and mud slinging than progress.
You know who the real winner will be in this deal? The one company that shuts up and innovates. The one company that makes search better. The one company that steps away from the table and admits it was wrong. The one company that acts like an adult.
I don’t have any prediction as to who will call a truce but let’s hope that this turns into something constructive and not a real life business reality series gone terribly wrong.