Google is no different than any other company (other than it is one of the top brands on the planet and has a virtual crapload of cash but let’s not quibble). When a competitor shows a sign of weakness they need to be able to swoop in and pick the competitive carcass clean to feed itself.
Since Yahoo has made it clear that they are preparing to sunset their Delicious bookmark service Google has decided to make it easy for folks to bookmark Google for the place to go with this information. As Mashable reports
Google has just rolled out a convenient new tool for importing your Delicious bookmarks to Google Bookmarks.
The simple importer takes your Delicious login credentials (or lets you use a one-click OAuth button) and imports all your bookmarks, preserving labels or tags.
Considering Google’s rather broad reach as a company, the importer is likely more than just a friendly bid for more Google Bookmarks users.
I guess Google figures that Yahoo is taking the service away so why not, right? It’s pretty aggressive for sure but let’s face it, you usually don’t become one of the most recognized brands on the planet and store up a ton of cash by being Mr. Nice Guy even when your intent is to “Do No Evil”.