We are looking at the whole Groupon / Tibet / Insensitivity / Non-Apology / You Just Don’t Get Us, back and forth that is taking up some online space after their Super Bowl ads from Sunday’s big game.
From a pure reputation management perspective chime in with a comment whether you think the whole Groupon ‘thing’ is
1. Harmful to Groupon’s reputation
2. A reputation ‘non-issue’
3. Much ado about nothing
4. One for the advertising and reputation Hall of Fame of Blunders
5. Something else not mentioned