SMB’s are an interesting group. Many of these people are just regular folks. Most are not true business people in the sense that they went to business school and have applied rigid business principles to their business. Many don’t have marketing teams, on staff PR people or any of the niceties that make talking about Internet marketing and social media marketing much easier if the audience is a Fortune 500 that has employees that aren’t spending their own money on services.

As a result they rely a lot on relationships, street smarts, networking savvy and a sometimes oversized portion of optimism. I say oversized only because they have to keep hoping that things will get better or else they can lose the will and, quite plainly, not have the resources to keep the doors open.

Since smartphones will be taking over the world very soon (that’s just a foregone conclusion, right?) it’s important to know what people respond on these devices. If the information coming from a Pontiflex Harris Interactive survey (via eMarketer) is any indication it will require marketers to adhere to the old KISS adage: Keep It Simple Stupid.

You see, while tablet users like things that spin and give off that 3D kind of feel, smartphone users primarily want deals. Offers, coupons, giveaways etc. It’s not that it’s a minor majority that wants this either as shown by the findings below.

Now, these folks make it even easier to make them do something by saying if you keep your offer in the app that they are seeing it in then they will be happy. Happy people click through and act. Not so happy people, not so much.