Now both are looking to ratchet up their efforts and they have each turned to interesting competitors to get new talent.
As reported by Kara Swisher at BoomTown, Facebook has taken the top Microsoft global advertising executive, Carolyn Everson, and made her VP of Global Sales. Awkward! She was just hired by MS last June after a long search and now has quickly jumped ship exposing some frustration with how Microsoft does business (are you surprised?). Facebook and Microsoft have a pretty serious relationship with Bing powered search results and Microsoft being an investor in Facebook from back in 2007. ‘The Book’ tried to make nice with this statement: