In a young industry such as social media, defining talent and experience is a dicey proposition at best. The age of the space will vary greatly depending on who you speak with but the maturation has truly escalated in the past 5 years or so (feel free to debate that if you wish :-)).
So it’s little surprise that the rapid expansion of the space has created a need for talent and experience both of which can be seen as being in short supply. That is unless you really believe that everyone who calls themselves a social media / digital marketing expert, guru, maven or ninja or whatever actually is one.
The Society of Digital Agencies has outlined this need for talent in their report the 2011 Digital Marketing Outlook. Check out the chart below.
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