Danny Sullivan has completed an extensive investigative look at a claim by Google that Bing is actually copying search results from the search leader. Rather than spend the time here rehashing the exhaustive job that Sullivan did I highly recommend that you read it and draw your own conclusions.
What is interesting is that this ‘revelation’ comes right before an event that is being sponsored by Bing and BigThink called Farsight 2011: Beyond the Search Box. The invitation was extended to us here at Marketing Pilgrim to attend but being on opposite coasts creates a bit of an issue. Don’t fret though because it can be seen in a live stream from 10 am to 2 pm PST today.
The invite read
Bing would like to invite you to attend a gathering of high profile industry leaders, thinkers, academics, investors and executives – what we’re calling Farsight 2011: Beyond the Search Box. This unique event will highlight the hottest topics across the industry related to the future of search, from social media to new user interfaces and mobile paradigms, to the role of robotics and artificial intelligence.
Further on we learn that not only will Bing be represented (naturally) but there will be Google representation as well.
The event is intended to be an informal gathering of the minds focused on truly advancing state-of-the-art search. It will feature a variety of presentations, demos and panels to guide the conversation. Participating in the lively discussion will be hedge fund manager and PayPal co-founder Peter Thiel, Recorded Future co-founder and CEO Chris Ahlberg, journalist and entrepreneur Esther Dyson, and many more. Additionally, there will be a roundtable discussion with Google SEO chief Amit Singhal, Microsoft’s Dr. Ashok Chandra, Blekko co-founder and CEO Rich Skrenta and moderated by entrepreneur and tech provocateur Vivek Wadhwa.
So let’s put the pieces together.
- Search Engine Land runs an expose on Bing being caught in a Google sting operation that claims Bing
stealscopies results from Google in certain cases.
- This runs just before this meeting of the great minds of the search community.
- The search industry has been taking a backseat to the social media industry in publicity for quite some time now. And it comes on the heels of Google’s march to the sea on content farms.
- What creates publicity better than controversy?
After I have done the simple math on this one I say that coincidence is certainly possible but, well……..
Of course, far be it from companies that are looking to bring attention to themselves to help the media stir the pot but once again well…….
Danny does his usual great job of looking at every detail and examines this whole chain of events that came together around all of this as well. His conclusion:
In the end, for whatever reasons, the findings of Google’s experiment and Bing’s event are colliding, right in the middle of a renewed focus of attention on search quality. Was this all planned to happen? Gamesmanship by both Google and Bing? Just odd coincidences? I go with the coincidences, myself.
[Postscript: Vivek Wadhwa tweeted the event timing was a coincidence. And let me add, my assumption really was that this is all coincidence. I'm pointing it out mainly because there are just so many crazy things all happening at the same time, which some people will inevitably try to connect. Make no mistake. Both Google and Bing play the PR game. But I think what's happening right now is that there's a perfect storm of various developments all coming together at the same time. And if that storm gets people focused on demanding better search quality, I'm happy].
In the end, I have to agree with Sullivan that if this results in better search results that weeds out the craptent in the SERPs (regardless of the engine) then this is a good thing. So I am going to put my “PR conspiracy theory” bias aside and let this one play out because honestly, talking about Facebook and Twitter all the time is getting old especially when search is still so important to the entire Internet ecosystem.
All of this is to say that search is still very much alive and well in the age of social media. In fact, it may be more important than ever since most social media players can’t even figure out how to index and search their own stuff effectively (wink, wink Twitter).
Honestly, I could care less if this was planned because it is probably a conversation that has been a long time coming.