I’m going to keep this post simple.
We are looking at the whole Groupon / Tibet / Insensitivity / Non-Apology / You Just Don’t Get Us, back and forth that is taking up some online space after their Super Bowl ads from Sunday’s big game.
From a pure reputation management perspective chime in with a comment whether you think the whole Groupon ‘thing’ is
1. Harmful to Groupon’s reputation
2. A reputation ‘non-issue’
3. Much ado about nothing
4. One for the advertising and reputation Hall of Fame of Blunders
5. Something else not mentioned
Use our space to voice your opinion because there are many of them and they have been all over the map. My take is that while I was offended by the Tibet ad (and honestly it takes a bit of doing to offend me) I don’t know if this will ultimately hurt Groupon because people have short memories and they want to get deals. Couple that with the fact that it’s mostly the marketing industry that is in a tizzy about this (which, granted, is full of influencers) and this will blow over and just be a minor case study on how to handle (or not handle) these things.
If you are interested Groupon CEO, Andrew Mason has posted a response on the Groupon blog. Notice I didn’t say apology. Let’s just call it a re-positioning of sorts.
Thanks for helping us put this to rest for the rest of the world so we can all move on.