Bigger is always better, right? That’s the idea behind Deck.ly, a new service from TweetDeck that allows you to Tweet as long as you like. In the two weeks since the service has been active, 1.35 million extended Tweets have been posted to the program, like the one below from Tony Robbins.
But isn’t allowing you to tweet over the limit, counter to the whole point of Twitter? I get that sometimes you need a few extra characters, but one of their most popular deck.ly Tweets is like the first chapter from a novel. Can this even be considered a Tweet?
TweetDeck reports that many Twitterattis are up in arms over this development. I’m not really sure why. If you don’t like the service, don’t use it but the naysayers may grow in number as TweetDeck moves forward with its plan:
The other motivation behind Deck.ly was to experiment with generating revenue from various types of TweetDeck-specific ad-targeting on the deck.ly landing pages.
Each deck.ly link takes you off Twitter to a page that looks very much like a single post on a blog. Here, you can see all the comments on the post and it’s actually quite nice if you can get past the ugly color scheme. Currently, the pages have a big, empty sidebar which TweetDeck wants to fill with ads. Go for it. Why not? This is another case of people expecting something for nothing. You get the software for free, so buck up and live with a few ads. Click on them sometimes, do your part to keep the service alive.
So far, TweetDeck is showing some nice numbers:
1,350,000 Deck.ly landing pages
850,000 unique visits
1,500,000 page views
1,340,000 unique page views
Some commenters have said that the influx of clicks stem from the fact that people think the deck.ly links are like any other shortened link, so they’re being tricked into clicking. Not really. It clearly says (cont) before the link, so I think people get it. The only problem it may create is that it takes you to another page which, if you’re reading it with a mobile device, can be annoying.
When I first read that TweetDeck was offering a way to write extended Tweets, I thought it was unnecessary and annoying. But, after following the flow of a couple of these Tweets, I’ve changed my mind. What you have here is no different than the blogger who links to her post on her blog and the fact that you can collect comments in one spot is very nice. I think we need to look at this, not as a way of extending the Twitter experience, but as the next step in homogenizing our social media efforts. And the fact that it opens up a new space for advertising is good news for all of us.
What do you think of TweetDeck’s new extended Tweeting program?