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TweetDeck: Now With Longer Tweets



Bigger is always better, right? That’s the idea behind Deck.ly, a new service from TweetDeck that allows you to Tweet as long as you like. In the two weeks since the service has been active, 1.35 million extended Tweets have been posted to the program, like the one below from Tony Robbins.


But isn’t allowing you to tweet over the limit, counter to the whole point of Twitter? I get that sometimes you need a few extra characters, but one of their most popular deck.ly Tweets is like the first chapter from a novel. Can this even be considered a Tweet?

TweetDeck reports that many Twitterattis are up in arms over this development. I’m not really sure why. If you don’t like the service, don’t use it but the naysayers may grow in number as TweetDeck moves forward with its plan:

The other motivation behind Deck.ly was to experiment with generating revenue from various types of TweetDeck-specific ad-targeting on the deck.ly landing pages.

Each deck.ly link takes you off Twitter to a page that looks very much like a single post on a blog. Here, you can see all the comments on the post and it’s actually quite nice if you can get past the ugly color scheme. Currently, the pages have a big, empty sidebar which TweetDeck wants to fill with ads. Go for it. Why not? This is another case of people expecting something for nothing. You get the software for free, so buck up and live with a few ads. Click on them sometimes, do your part to keep the service alive.

So far, TweetDeck is showing some nice numbers:

1,350,000 Deck.ly landing pages
1,200,000 visits
850,000 unique visits
1,500,000 page views
1,340,000 unique page views

Some commenters have said that the influx of clicks stem from the fact that people think the deck.ly links are like any other shortened link, so they’re being tricked into clicking. Not really. It clearly says (cont) before the link, so I think people get it. The only problem it may create is that it takes you to another page which, if you’re reading it with a mobile device, can be annoying.

When I first read that TweetDeck was offering a way to write extended Tweets, I thought it was unnecessary and annoying. But, after following the flow of a couple of these Tweets, I’ve changed my mind. What you have here is no different than the blogger who links to her post on her blog and the fact that you can collect comments in one spot is very nice. I think we need to look at this, not as a way of extending the Twitter experience, but as the next step in homogenizing our social media efforts. And the fact that it opens up a new space for advertising is good news for all of us.

What do you think of TweetDeck’s new extended Tweeting program?

  • http://www.rjamestaylor.com Robert J Taylor

    Using a product-specific extension to Twitter (or any other common service) is risky since only those using the same product can seamlessly experience what you intend to show. Personally, since I do not use Adobe Air products, including TweetDeck, these tweets look the same as Tweetlonger tweets – a partial quote with a link to something off Twitter. Personally, I ignore such “tweets”.

    • Cynthia

      This is what I thought was interesting. I don’t use TweetDeck, but when I click, I still go out to the individual pages, so although it may not be one size fits ALL, it does seem to fit many.

  • http://russelldavison.com Russell Davison

    If I want to sent longer tweets or SMSs then I use email, facebook or linkedin. Is there added value in using TweetDeck, compared to SMSs, email, facebook or linkedin? It’s all the same, isn’t it?

    • Cynthia

      The value is purely in reaching your Twitter audience. If you have a large following in that arena then this is a good way to start moving them into longer messages.

  • http://www.dhaenedesign.com Bellingham SEO

    I think deck.ly actually has a great idea. I believe the attractiveness of twitter originally was the prospect of reading short updates where people wouldn’t have to invest any real time. However, with the advent of bit.ly and other link shortening services, people then had the option to ‘read more’ if they chose.

    If I were twitter, I would actually hop on this bandwagon and implement profile based blogs. Not micro blogs, but real blogs. Where people can make full posts if they like which will automatically be posted to their twitter feed with a short link to the full post. It’s just my believe, but I feel that this could move them into a while new market which they are poised to perform well in.