Thanks to Peter Kafka of All Things Digital’s MediaMemo, the world can see how Twitter is trying to educate people to use (to Twitter this is the code word for ‘pay for’) their Promoted Tweet service which is not exactly setting the ad world on fire as of yet. He does a great job of summarizing the video here.
The video is 40 minutes long but the biggest takeaway is at the 35 minute mark where the Twitter rep spins how some people will not like the ads and they will be vocal about it. In other words, your ads will catch some flak so you better be ready. But don’t worry, it’s just a few people overall and we want to help you turn a problem into an opportunity! How nice.