The American Red Cross has used mobile systems and the generosity of some major brands to help raise $2.6 million for relief efforts in Japan. First and foremost, that is great for the people who are suffering. Secondly, it is a testament to the power of mobile and what the possibilities might be.
The American Red Cross is committed to raising money via mobile for the victims of the earthquake and tsunami that hit Japan last week.
Microsoft and Millennial Media are showing their support by donating mobile banner space in support of the Red Cross’ efforts. As of now, banners that take consumers to mobile landing pages promoting the text-to-donate call-to-action are running on WL Hotmail, VZW Today, WL Messenger, VZW Social Media, MSN Homepage, MSNBC Business, CNBC, VZW Weather and MSN Money.
In addition to Microsoft and Millennial Media, Ringleader Digital, Yahoo and Google also donated mobile ad inventory to the Japan relief efforts.
We could now take a look into the implications of this type of effort and how the mobile space can be utilized moving forward from a business perspective. Instead though we’ll keep this one simple:
The Red Cross has created mobile banners and URLs for inclusion in mobile campaigns. The dedicated landing page tells consumers they can text REDCROSS to 90999 to make a $10 donation in support of the efforts.
When you put away all of the technology and chest thumping that is the Internet we are all still just flesh and blood human beings. Thankfully this technology does exist to allow people to more easily contribute in others’ time of need. I suppose that’s the real story here.