Time is something I am not very good at. In fact I’ve never been very good at managing my time. In school I struggled through some classes not because I couldn’t comprehend the assignments, but because I found most of them boring, and accordingly, didn’t manage my time for them. It’s only been in the last few years that my own business has forced me to get better and develop organizational skills. However, it seems no matter what I do, I’m constantly reminding myself to stay on task and follow and update my schedule. The truth of the matter is I’m just not very good at managing my time and organizing lots of information.
This morning I signed on to instant messenger and had a brief conversation with Debra Mastaler. If you have never met Debra you really should. Shes a great SEO who’s always willing to give a helping hand. I explained to her how busy I’ve been and how time management has always been difficult and taxing. Debra told me that it’s natural to have poor management skills when you are a creative person. That of course makes a lot of sense. Most creative people are very disorganized and lack time management skills. I then said to Deborah, “so what you’re saying is I need to hire someone boring and uncreative to help me out?” She said “absolutely, a healthy balance is important for your business.”
Debra is so right! Look at all of the creative people out there that have found success with the help of non-creative hard workers. Take for example Vincent Van Gogh, many don’t know that his art wouldn’t have gained as wide of popularity if it weren’t for his brother’s support. Theo Van Gogh, also happened to be a chief promoter of Monet and Degas. It took someone like Theo to see the potential in art and apply strategic business initiatives to make them a success. Theo was not creative like his brother or other artist, but he understood what needed to be done to sell art.
Look at all the talent in Hollywood. Its no surprise that the actors that get the most work, are the ones that have the best management. Same with authors and publishers, and chefs, and restaurant management.
Of course, there are many out there that are both creative and highly organized. I wish I were one of them. But it seems entrepreneurs tend to gravitate toward extremes.
So if this balance of creativity and non-creativity is so important, why do we only hear about the creatives? In marketing it seems that we are all infatuated with good ideas, and completely ignore the follow through. In the world of web startups no one would be caught dead putting “not creative needed” on a job posting. Which is why so many startups have no sound business model, they are full of creative people that have no grasp on getting real work done.
If you want to make sure that your business is getting things done, has a sound business model, and doesn’t waste time. Then work to establish a balance of creatives and not-creative people that can do what needs to be done to innovate while constantly moving forward.