Cup of Joe: The Tron Guy Teaches Us About ORM

I will never again be anonymous, there will always be pictures of me in this costume floating around the net for as long as there is a net. And one of these days somebody’s going to come up with a way to synthesize 3D images from pictures on the internet and 3D models of me are going to float around space until there isn’t anymore.

The Tron Guy is right. For as long as there is an internet, he will be a part of it. This fact in itself, highlights the sometimes insane nature of the web. But it doesn’t excuse the fact that even the most illogical, and sometimes embarrassing content is now a permanent fixture in our ever evolving record of human history.

So what’s this business of 3D models floating through space? To be honest, I am not sure what the heck the Tron Guy is talking about. However, he does touch on something that most in the Online Reputation Management industry have failed to grasp. You see, most if not all, social media monitoring tools are query based. Meaning they analyze text based content to identify matching strings of characters. This basic form of information retrieval has worked well so far, given that the vast majority of content on the web is text based. However, what about the ever expanding image and video web?

TinEye and others are making headway in reverse image search technology. But, who is doing the same for growing video and audio content? We might be years away from Tron Guy’s 3D models becoming a reality, but the potential is veryreal.

If you want to stay ahead of your competitors and continue to innovate, you have to constantly look towards the future to see where your industry and user base is headed. Sometimes, the best way to do that is to listen to the wisdom of grown men that wear homemade space suits. Because let’s face it, they are just as much a part of the internet as you or I are.