Posted March 8, 2011 4:20 pm by with 3 comments

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Facebook has announced the release of a new set of real-time metrics for folks using their social media plugins on their website. The new version of Facebook Insights provides in-depth performance data on “like” buttons including impressions, referrals and demographics.

Last week, Facebook made a move to push all third-party sites to use the “like” button instead of the “share” button and it looks like it was all leading to this new update.

The new version of Insights shows you how many people saw your “like” button on your website, how many clicked and and conversely, how many people went from your Facebook page to your website. They also provide the same data for the “comment box” option.

Popular Pages has been expanded to show the top 100 pages based on “likes,” “comments,” or “shares.” There is also a new demographics chart that shows the breakdown of users on both your website and Facebook page by age range, sex, location and language.

And to make sure that everyone will come over to the dark side, Facebook has added an option for those who aren’t using an official Facebook plugin. By “claiming” your website with a line of code, you can get real-time reports on the people who are sharing your website links on their status updates and wall posts.

As we’ve said many times before, Facebook isn’t going away so you might as well make it work for you. This new version of Facebook Insights will allow you to fine tune your efforts and that beats the often used method of throwing social media spaghetti at a Facebook wall.

For more details, visit the Facebook Developer’s Blog,