Regardless of your point of view though, Google wants in and is offering nonprofits a special way to use Google Apps. Here’s a look at the home page for the service.
If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
While I didn’t see any mention of restrictions (i.e. religious organizations etc) you can bet that there will be some folks who are turned away from the program that will make a fuss. You have to figure that Google is ready for that one because it is bound to happen.
Here is a video that gives more information.
Once again, if you are a nonprofit you can start the one-stop shop application process here.
On the search engine ranking side of this one, Google must think this new program is pretty important since it ranks on the first page for the term “nonprofit”. Hmmmmmm.