Marketing Lessons from the BronxZoosCobra
That may sound like the plot of the latest Pixar animal adventure, but it’s actually a true story — to some extent. (Says the Cobra: I want to thank those animals from the movie “Madagascar.” They were a real inspiration.)
The cobra really did escape, though zookeepers say they’re confident the critter didn’t leave the creepy confines of the reptile house. And someone or something did begin Twittering. “The Wall Street Journal” says that the owner of the Twitter account can’t be the snake because snakes can’t type. But I say, they have fangs and a tail, either of which could be used to pound out the messages, though I’m not sure where they’d keep their iPhone while on the prowl.
The twitter account @bronxzooscobra, has grown faster than a hungry snake in a box full of mice. To date, it has 157,620 followers (he only follows the Bronx Zoo’s Twitter) and has sparked a media frenzy.
Savvy marketers have already jumped on the trend like Venom Energy Drink who is offering a year’s supply of their product to the zookeeper who finds the cobra. (Tiger’s Blood is so last month.) But it’s the cobra itself who is doing an excellent job promoting businesses and tourism in the city. I wouldn’t be at all surprised if Ellis Island saw a sudden bump in attendance after the cobra told of his adventures there. She even gave some love to Broadway, a karaoke bar and a local bakery.
The popularity of the Bronx Zoo’s Cobra goes to show you how little it takes to become a media celeb. Whoever is running this account is doing it with no money invested and not that much time. They simply found a trend and ran with it. I’m sure they had no idea that it would turn into the darling that it has.
Here’s one of my favorites:
This snake needs its own one-creature show, either that or a desk on late night TV.
ETA: I stand corrected. He is a she or at the very least, an it.