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NYT Paywall Cost Comparison (CHART)

posted on March 23, 2011


This chart shows just how much the New York Times thinks of their content or how much they want their current paid subscribers to stick with their current print plan. It depends on your point of view. The chart comes from The Understatement.

How do you think this approach from The Gray Lady will work? Would you pay the premium for the right to view the NYT online or will you try the workarounds that the publisher is trying to cut off?


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  • http://www.jaankanellis.com Jaan Kanellis

    They must REALLY think they have the best news writers, jeeeez. Talk about tooting your own horn through content prices.

  • http://www.frankthinking.com Frank Reed

    It is interesting. They either think that they are far superior or they are honestly more interested in making print customers stay put (they have huge printing facilities that they own I believe). The Understatement blog said it best

    Does The Times really think the mass audience is going to decide their $455/year is better spent on The Times rather than getting 20+ free articles/month from The Times plus The Wall Street Journal ($207/year) plus The Economist ($110/year) plus say The Daily ($39/year) for good measure, and still having ~$100 left over each year?

    These are interesting Times, huh? (pun completely intended)

    • Mike D

      They have lost their minds. Haven’t they learned that users will pay a reasonable fee for something, but will find ways around when the cost is too high?

  • http://www.consultoriaretorno.com.br Consultor para empresas

    “They have lost their minds. Haven’t they learned that users will pay a reasonable fee for something, but will find ways around when the cost is too high?” Nice advice, look the radiohead band, put their songs for download and you pay how much you think that is fair. The medium price for one song was 6 dollars, pretty cool no?

  • http://espliego.wordpress.com/ cantueso

    I cannot use the new system, because mostly I’d start reading this or that until I find something to read completely, slowly, even repeatedly. Now, with the future system of 20 a month, I have to decide the content by the title!
    Now that is really something.
    For instance:.
    Today they had a very nice thing about how the Japanese install themselves in an emergency shelter and get everything going: there is a barber, a dentist, there are doctors, masks, slippers, and the doctors and the barber are all of them homeless, too, have lost their businesses and work for free. — I could not have found this article if I had had to decide in one click.

    To go by the titles I’d recommend THE ONION rather than the NYT.

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