Marketing Pilgrim

As the SMB Internet marketing space continues to heat up (at least for those willing to dive in) the need for services continues to grow. One of the leaders in the space is HubSpot which was founded in 2006. As part of that continued growth they are announcing a Series D round of funding of $32 million that includes participants like Google Ventures, Salesforce.com and Sequoia Capital.

The HubSpot platform was initially designed for the SMB website that is basically starting from scratch in the online space. Over time it has gone through several iterations with pricing and delivery so offerings are now being provided on small, medium and large scale sites. Of course, with over 40% of small businesses not having a website even today, there is plenty of room for growth for a software as a service (SaaS) delivery like HubSpot’s to help the SMB market with a variety of online marketing needs. The press release tells us a bit more.

Facebook has announced the release of a new set of real-time metrics for folks using their social media plugins on their website. The new version of Facebook Insights provides in-depth performance data on “like” buttons including impressions, referrals and demographics.

Last week, Facebook made a move to push all third-party sites to use the “like” button instead of the “share” button and it looks like it was all leading to this new update.

The new version of Insights shows you how many people saw your “like” button on your website, how many clicked and and conversely, how many people went from your Facebook page to your website. They also provide the same data for the “comment box” option.

Google now has instant previews when you search using your mobile phone and this time, it’s a good thing.

Unlike the online version of Instant Preview, the mobile version doesn’t begin showing results until you’ve finished typing in the search box. Then, like its online big brother, Google shows a list of options, each with a magnifying glass beside it.

Online, when you click the magnifier, you get a pop-up of the preview. On mobile, when you click on the magnifier, previews of the first few pages load on your phone and you can flip through them to find the one you want. No more clicking back and forth.

We hear so much about how we are officially out of a recession but the jobs just aren’t happening. Well, according to our Internet marketing and social media job postings board in the past week that’s just not the case. Heck, we have one company alone that posted 16 positions to fill! Here’s a quick sample.

List your job opening for only $27 per month per listing today! Our readers are your next employees!

At Internet marketing company Performics – 16 positions in total in New York and Chicago including:

Client Solutions Consultant – SEO – Chicago

Conversion Optimization Strategist – New York City

At consulting firm Booz Allen Hamilton:

Social Media Analyst – Linthicum, MD

At language software producer Rosetta Stone:

More data keeps coming in showing how Android’s grip on the smartphone market is tightening with each passing month. Information from comScore (via Mashable) shows that the Android platform has taken the number one spot from BlackBerry. Note that this data doesn’t include the iPhone introduction to the Verizon network (remember that hype?).

It’s easy to see that the eventual HUGE loser in this will be BlackBerry as it struggles and continues to lose ground in the smartphone platform race. BlackBerry’s troubles are bound to be a case study sooner than later as the company just didn’t react quickly enough or with the right products. Oh well.

Twitter’s new iPhone update is all about helping you Tweet faster and easier, but like everything in life, it has a downside. In this case, it’s an overlay with the latest Trends that resides at the top of your timeline and it can’t be removed.

If you’re interesting in going along with the majority, or you’re an online writer looking to capitalize on some SEO, then the Quickbar is a nifty tool. It scrolls sideways to show you the top trends and when you click on them, you’re taken to search results for that item. In other words, it’s useless for most Twitter Tweeters.

The update isn’t all bad, though, they actually added a couple of tools that are very helpful including a camera button on the Tweet blank so you can upload photos instantly and an auto URL shortener.