Social Irony: FTC Rules on Buzz Privacy Stampede

On the same day that Google has announced it is rolling out it’s version of the Facebook Like button called +1, the FTC has given its ‘ruling’ on another social endeavor by Google.

You remember Buzz right? The thing that sits in your inbox and attracts followers from parts unknown and relationships unknown? Back when it was introduced there was quite a stir caused because Google thought it correct to simply put everyone’s e-mail lists out to the general public to share. Hey why not? We’re in the Age of Openness, right? Well, the reaction was swift and it caught the attention of the FTC and it was just one year ago to the day that we reported on the FTC’s interest in Google’s privacy practices which led to a reversal of practice by Google.

Google’s +1 Takes Another Swing At Social

Google is beginning to roll out another social offering that is tied to the search mothership (and the ads displayed on it as well :-) ). But I will be honest. After doing some research as to what others were saying about +1 in addition to what Google says about it, I am at the point where my hair hurts. Let’s start with the obligatory Google nod at marketing called the cute video intro on the Google blog of (insert service name here).

The blog post goes into tremendous detail of what +1 will do and it should rank number one for the term “+1” because it’s mentioned 15 times in the post (my count at least).

Google Faces Another Chinese Deadline

Google is facing another high noon digital showdown with the Chinese government and it could serve to further remove the search giant from the giant market. The issue at hand now is about Google’s mapping feature and if it will apply for the licensing required by the Chinese government. According to Bloomberg that deadline is imminent

Google Inc.’s defiance of China’s censorship rules resulted in the world’s most popular search engine being pulled out of the country 12 months ago. This year, the dispute may be spilling over to Gmail and maps.

As of yesterday, China’s State Bureau of Surveying and Mapping hadn’t received an application from Google to keep offering its service, as required under regulations announced in May, according to Kou Jingwei, the bureau’s spokesman. Jessica Powell, a Google spokeswoman, declined to comment on whether the company has applied. The deadline is tomorrow.

salesforce.com Acquiring Radian6; Social Media Monitoring No Longer a Cottage Industry

Nothing makes me smile wider than waking up to find out that a social media monitoring vendor has just agreed to be acquired.

But Andy, I hear you ask, you’re happy that one of Trackur‘s competitors has been acquired? How so?

Well, it completely validates the social media monitoring industry and, when companies like Radian6 get acquired by companies like salesforce.com, you can’t get much more in the way of validation than that.

The deal is expected to close at the end of July and will be worth $276 million in cash and $50 million in stock. In addition, Radian6′s founders get another $14 million in cash and stock. I pause here to note that it’s interesting that the earnout for the founders is singled out. I also wonder just how much equity Radian6 had handed over to venture capital firms, to be earning a comparatively small percentage of the total sale price.

Was Google’s Priority Inbox Just a Testing Ground for New Gmail Ads?

And you thought Google’s awesome Priority Inbox feature was an altruistic attempt to help Gmail users better manage their email.

Hah, the joke’s on you.

All along, it was just a sneaky way to get us all to help Google test a new algorithm that will ensure better quality ads in our inbox. All targeted based on the same technology used by Priority Inbox.

OK, so I may have given this a more sinister spin than it deserves, but Gmail users are hearing about new ads coming there way:

Facebook Deals: Could Specialization be the Key to Success?

Facebook is launching a deal site. Who isn’t? But according to Network Effect, Facebook is going to be specific about the kinds of deals they promote and that could be the key to success.

The word is that the deals on Facebook will only be for social activities that you can share with a friend. Half price movie tickets and lift freebies for a ski resort as opposed to discounts on teeth whitening and carpets for your home. Daily deal site KGB will be partnering with Facebook for a five-city test and they say their deal vouchers will be delivered in minutes. I take this to mean that I can sit down with friends on a Friday night, choose an activity and we can all be sharing that discounted fun later on that same evening.

Twitter’s Dorsey Looks to Mainstream the Service

Jack Dorsey is back at Twitter and he is there for a very specific reason. The reason is to get the service firmly planted in the mainstream. He wants Twitter to work for the average Joe. Right now, there is plenty of debate as to how it works for anyone. The original users have seen it go from a cool hideout to a busy and noisy town square. Marketers are trying to figure out how to peddle their wares without looking like peddlers. While social media gurus and experts pat each other on the virtual back 24/7 for any variety of reasons.

Dorsey sees where he needs to go. In a report from the Wall Street Journal he says