Did you know that Hotmail is the second most used web-mail client, beating Gmail by over 94%? Gotta wonder how many of those accounts are throw aways for junk mail, but I digress before I even get started.
Microsoft is looking to strengthen its bid to make Hotmail the leading web-mail client by making it more interactive.
Right now, email is either text or HTML based which means your only real option for hooking people up is to include a link in your email. Microsoft wants to take that link and deliver that information right inside the email blank.
Imagine getting that YouTube video of a cat eating spaghetti right in your email client. No need to click! Even better, is the ability to add real time information in an email such as this example from Netflix.