Hotmail Gets Interactive

Did you know that Hotmail is the second most used web-mail client, beating Gmail by over 94%? Gotta wonder how many of those accounts are throw aways for junk mail, but I digress before I even get started.

Microsoft is looking to strengthen its bid to make Hotmail the leading web-mail client by making it more interactive.

Right now, email is either text or HTML based which means your only real option for hooking people up is to include a link in your email. Microsoft wants to take that link and deliver that information right inside the email blank.

Imagine getting that YouTube video of a cat eating spaghetti right in your email client. No need to click! Even better, is the ability to add real time information in an email such as this example from Netflix.

Face-To-Face Still Trumps Social Media for Product Recommendations

I doubt that this really shocks anyone when they are rationally thinking about the power of social media rather than being swept up in whatever hype is coming out of Silicon Valley these days. Despite the social media revolution and the ‘your life will never be the same!’ messages that accompany every new product launch (Color anyone?) there still remains the fact that at least at this point in time people still talk more about brands and products face-to-face more than any other way.

A study performed by Colloquy and reported by eMarketer shows that even amongst the technologically savvy young adult crowd (age 18-25) face-to-face is the most often used method for giving information about products and brands.

Do Personal Tweets Make You More Credible?

Do you mix business with pleasure – on social media, that is? A blogger at Ars Technica has just posted about a study that examines the relationship between professors who Tweet and their students.

The study had students follow a specially designed Twitter feed that was supposedly written by one of their professors. One group got only school-related Tweets, one got only personal Tweets and the third group got a mix.

After following the feeds, the students were asked to rate the professor’s credibility. The highest ratings came from those who saw only personal Tweets. The addition of school-related Tweets did nothing to raise the professor’s score.

The authors of the study felt that the higher rating came from the fact that the students thought the personal Tweeting professor was more “caring” which apparently is more important that competent.

The TV – Twitter Connection

I watch a lot of television and I follow a lot of people on Twitter who also watch a lot of television. Before I had an iPhone, though, I couldn’t understand how people could send out twenty tweets a night commenting on TV shows as they aired. Then I got an iPhone and it all became clear.

With an iPhone, it’s so easy to share important thoughts with the world like, “What’s up with that carpenter wearing a suit and tie? He looks like Dr. Who! #americasnextgreatrestaurant” and how I feel about the song choices of this year’s American Idol contestants. At least my Tweets have some substance.

Can It Get Worse for MySpace? Apparently Yes

It seems like the only news that is ever heard these days around MySpace is bad news and today isn’t any different. Advertisers are moving away from the site because declines in visitors continue to grow. All in all it’s not a pretty picture as the Wall Street Journal reports

In February, Myspace registered its sharpest audience declines since the site began its downward spiral in 2009. Traffic to Myspace last month plunged 44% from a year earlier to 37.7 million unique U.S. visitors, its lowest monthly total since February 2006, according to comScore Inc.

Meanwhile, people who visited the site spent on average 59% less time in February than they did a year earlier, comScore data show.

If you are more of a picture person this one will tell the story pretty well.

We Need Your Help! Take Our Survey & Help Us To Help You

As part of our continuing efforts to make Marketing Pilgrim better for our readers and our business partners we are asking for some help from you the reader. We have a quick survey (10 questions) that we hope you would take the time to complete.

We don’t ask this of our readers often but we are hoping to enlist your help in helping us to get to know you better. The better we know you the better we can serve your Internet marketing news needs. Please complete the survey by clicking the link below:

Click here to take survey

Thanks for your help and your continued support of Marketing Pilgrim. If you have any other questions thoughts or suggestions let us know through our contact form.

Cup of Joe: Boring Non-Creative People Needed

Theo Van GoghYay readers! I am back! If you didn’t notice last week, I wasn’t around to serve you a Cup of Joe! I am sorry about that. The truth is, I ran out of time. Things were so busy last week I didn’t have time to write this column.

Time is something I am not very good at. In fact I’ve never been very good at managing my time. In school I struggled through some classes not because I couldn’t comprehend the assignments, but because I found most of them boring, and accordingly, didn’t manage my time for them. It’s only been in the last few years that my own business has forced me to get better and develop organizational skills. However, it seems no matter what I do, I’m constantly reminding myself to stay on task and follow and update my schedule. The truth of the matter is I’m just not very good at managing my time and organizing lots of information.