Marketing Pilgrim

It seems like the only news that is ever heard these days around MySpace is bad news and today isn’t any different. Advertisers are moving away from the site because declines in visitors continue to grow. All in all it’s not a pretty picture as the Wall Street Journal reports

In February, Myspace registered its sharpest audience declines since the site began its downward spiral in 2009. Traffic to Myspace last month plunged 44% from a year earlier to 37.7 million unique U.S. visitors, its lowest monthly total since February 2006, according to comScore Inc.

Meanwhile, people who visited the site spent on average 59% less time in February than they did a year earlier, comScore data show.

If you are more of a picture person this one will tell the story pretty well.

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Yay readers! I am back! If you didn’t notice last week, I wasn’t around to serve you a Cup of Joe! I am sorry about that. The truth is, I ran out of time. Things were so busy last week I didn’t have time to write this column.

Time is something I am not very good at. In fact I’ve never been very good at managing my time. In school I struggled through some classes not because I couldn’t comprehend the assignments, but because I found most of them boring, and accordingly, didn’t manage my time for them. It’s only been in the last few years that my own business has forced me to get better and develop organizational skills. However, it seems no matter what I do, I’m constantly reminding myself to stay on task and follow and update my schedule. The truth of the matter is I’m just not very good at managing my time and organizing lots of information.

Have you ever been to an ING Direct cafe? They’re opening a new one in San Francisco and here’s how they describe it in the press release.

Designed to make saving money and banking a true retail and community experience, the Cafe will be a place where locals can have kitchen table conversations about finances and get to know ING DIRECT.  Also, the community can get a great cup of coffee, surf the net through free WiFi and enjoy several floors of creative space to work or hold meetings.

TV network CBS is taking a stance about sexism and ageism, but it has nothing to do with their hiring practices, it has to do with viewer demographics. CBS is working with Nielsen to devise a new way for categorizing viewers, one that is based on viewer behavior instead of their vital stats.

AdAge got the scoop from CBS Corp. Chief Research Officer David Poltrack, who talked about the idea at the Advertising Research Foundation’s Re:Think 2011 conference.

Poltrack says that small test studies conducted by Nielsen and Nielsen Catalina have proved what he’s always known, which is that “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”

Today, I received an e-mail from LinkedIn Co-Founder and Chairman, Reid Hoffman. OK, so I was one of 1 million recipients of the same e-mail but it stuck out as a strong example of using a simple thanks for those who helped get you there. The e-mail went out to the first one million account holders of which I had no idea I was one.

It also served as a great reminder of how I need to get more involved with LinkedIn so the e-mail kind of re-ignited my interest in the site as well. Here it is. Once again simple but effective. Nice touch.

Where does LinkedIn fit in your social networking efforts? Could you use it better? How do you use it currently. Let us know!