Kitchen Table Conversation and Making Your Customers Feel At Home

Have you ever been to an ING Direct cafe? They’re opening a new one in San Francisco and here’s how they describe it in the press release.

Designed to make saving money and banking a true retail and community experience, the Cafe will be a place where locals can have kitchen table conversations about finances and get to know ING DIRECT.  Also, the community can get a great cup of coffee, surf the net through free WiFi and enjoy several floors of creative space to work or hold meetings.

CBS Says Age and Sex Don’t Matter

TV network CBS is taking a stance about sexism and ageism, but it has nothing to do with their hiring practices, it has to do with viewer demographics. CBS is working with Nielsen to devise a new way for categorizing viewers, one that is based on viewer behavior instead of their vital stats.

AdAge got the scoop from CBS Corp. Chief Research Officer David Poltrack, who talked about the idea at the Advertising Research Foundation’s Re:Think 2011 conference.

Poltrack says that small test studies conducted by Nielsen and Nielsen Catalina have proved what he’s always known, which is that “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”

LinkedIn Uses Email To Thank Early Adopters

Today, I received an e-mail from LinkedIn Co-Founder and Chairman, Reid Hoffman. OK, so I was one of 1 million recipients of the same e-mail but it stuck out as a strong example of using a simple thanks for those who helped get you there. The e-mail went out to the first one million account holders of which I had no idea I was one.

It also served as a great reminder of how I need to get more involved with LinkedIn so the e-mail kind of re-ignited my interest in the site as well. Here it is. Once again simple but effective. Nice touch.

Where does LinkedIn fit in your social networking efforts? Could you use it better? How do you use it currently. Let us know!

A Big Thank You to Our Advertisers

We are grateful for the advertisers who invest in reaching our audience here at Marketing Pilgrim and today we just want to say Thank You for your support.

For those of you would like to reach our audience of top flight Internet marketing professionals we have sponsorship and advertising opportunities available for you too. You can also contact us today by email via editor [AT] marketingpilgrim DOT com.

Be sure to inquire about our Channel Sponsor program. We already have several channels we will be rolling out in the near future with other great opportunities for advertisers to reach our great audience.

Thank you to everyone supporting us as advertisers and readers. We greatly appreciate you.


Facebook Wants Everyone to Answer Your Questions

Facebook is now trying to facilitate more business related activity through its soon to be widespread Questions offering. The idea of Questions is not exclusively for businesses, since you can ask any type of question through the feature, but it’s obvious that Facebook is looking to facilitate more conversations that promote businesses because then it becomes easier to integrate Facebook Places and then, ummm let me think, oh yea, advertising.

From the Facebook blog

Friends are often the best source of advice when you’re trying new things: Where should I go to dinner? How do I go buy a car? What new music should I check out? Friends know your tastes, and you have confidence in their opinions.

Suing Google is So 2010; the Cool Kids are Suing Groupon Now

Look, just because a competitor outbids you on Google AdWords, that does not mean you can file a lawsuit against them.

OK, so that advertiser didn’t actually have any of the products it was advertising, you still can’t claim the ads were misleading.

What’s that? The advertiser is Groupon and if you sue them you might get some easy publicity?

Have at it, son!

Honestly, that’s the only reason I can think of that a San Francisco tour company is suing the discount coupon company over its “false and misleading business and advertising acts.” According to the lawsuit (via LA Times),

Wall Street Journal Tests Single Issue Downloads

Remember when delivering the daily paper was the responsibility of a neighbor kid on a Schwinn bike? We not only paid to have that wad of knowledge slap down on our doorsteps every morning, we even happily tipped the boy when he came to collect the fee every week.

Ah, the good old days. Now people balk when you ask them to spend cold, hard cash to have that very same paper delivered instantly to their mobile device. Yes, the same people who will spend hundreds of real dollars to keep up a virtual farm, balk at the idea of spending $18 to read the news. Amazing, isn’t it?