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Facebook is now trying to facilitate more business related activity through its soon to be widespread Questions offering. The idea of Questions is not exclusively for businesses, since you can ask any type of question through the feature, but it’s obvious that Facebook is looking to facilitate more conversations that promote businesses because then it becomes easier to integrate Facebook Places and then, ummm let me think, oh yea, advertising.
Friends are often the best source of advice when you’re trying new things: Where should I go to dinner? How do I go buy a car? What new music should I check out? Friends know your tastes, and you have confidence in their opinions.
Look, just because a competitor outbids you on Google AdWords, that does not mean you can file a lawsuit against them.
OK, so that advertiser didn’t actually have any of the products it was advertising, you still can’t claim the ads were misleading.
What’s that? The advertiser is Groupon and if you sue them you might get some easy publicity?
Have at it, son!
Honestly, that’s the only reason I can think of that a San Francisco tour company is suing the discount coupon company over its ”false and misleading business and advertising acts.” According to the lawsuit (via LA Times),
Remember when delivering the daily paper was the responsibility of a neighbor kid on a Schwinn bike? We not only paid to have that wad of knowledge slap down on our doorsteps every morning, we even happily tipped the boy when he came to collect the fee every week.
Ah, the good old days. Now people balk when you ask them to spend cold, hard cash to have that very same paper delivered instantly to their mobile device. Yes, the same people who will spend hundreds of real dollars to keep up a virtual farm, balk at the idea of spending $18 to read the news. Amazing, isn’t it?
It’s been cold and rainy here in Southern California. I sure could use some soup for lunch!
If I was part of Facebook’s new test group, the next ad I’d see shortly after posting that status update might be the one you see here. And by shortly, I don’t mean later that day, but within seconds.
The test Facebook is conducting is to see if they can deliver targeted ads in real-time based on wall posts and status updates. Right now, ads are targeted based on a number of criteria including posts, interests and other information in a person’s profile. But those ads, relevant though they may be (and they aren’t always relevant) take time to show up on site.
Well, that didn’t take long. Yesterday we get news that Yahoo is really looking to improve its search experience. Good news, right? Well, eMarketer isn’t going to let Yahoo get off that easily as it released numbers predicting a continued decline in Yahoo search ad revenue share (mainly due to Bing’s gains). Those gains by Bing are slowly happening but perhaps the bigger surprise is the predicted rise in Google search ad revenue share. Here it is.
Are you agreement with these numbers? Will Google become even more dominant as Yahoo fades off in to the sunset and Bing picks up the pieces? How will this play out? Let’s hear your predictions in the comments.