Mobile, Mortar and the Scan and Scram Shopper

Yesterday, I went to the closing sale at my local Borders (sigh, and yes, I have book sales on the brain today). They had blu-ray box sets marked down 40%, so thinking I was getting a great deal, I decided to buy one. After I bought it, I used my Google Goggles to look up the item online and found that the price I paid was the same as Amazon’s everyday, low price. If I had scanned before I bought the item, I probably wouldn’t have bought it as it wasn’t the great deal I had hoped for. I would have been a “Scan and Scram Shopper,” and I’m not sure how I feel about that.

Reporting from the CTIA Wireless 2011 conference, CNBC says;

Ebooks Prevail Over Print Sales in January

It might be a sad day for bookstores, but it’s a great day for readers. According to the Association of American Publishers, ebook sales rose 115% in January beating out both paperback and hardcover sales in the same month.

Paperback sales in January were dismal, dropping to 39 million, well below ebooks’ 69.9 million sales figure. Adult hardcover books pulled in $49.1 million which is an 11.3%  drop. The only kind of book beating ebooks were trade paperbacks which pulled in $83.6 million.

Marketers have long used ebooks as a reward in return for a potential client’s email address, but now that people have shown they’re willing to buy ebooks, why not look at ebooks as an opportunity to bring in some income.

The Onion’s Take on Facebook, Errrr, the CIA (VIDEO)

Occasionally we just want to share something funny with you. This qualifies. (via TechCrunch)


CIA’s ‘Facebook’ Program Dramatically Cut Agency’s Costs

Beware the ‘Overlord’.

Nice Deal! Groupon CEO Rolls Ad Agency Under the Bus

Remember the dustup that Groupon created wit their Super Bowl ads? Most people felt they were offensive while others saw the as being brilliant. In the end, Groupon decided to cave to the majority (in other words, those who pay Groupon’s bills), remove the ads and apologize for their lapse in judgment.

Andrew Mason, Groupon’s CEO, isn’t about to let the world think that the while thing was entirely their fault. In fact, he appears quite happy to paint Groupon’s ad agency, Crispin, Porter + Bogusky (CP+B) as the culprit while acting as if Groupon was just too trusting rather than complicit in the ads.

AdAge reports

After defending controversial Super Bowl ads created with CP&B, Groupon CEO Andrew Mason is now blaming CP&B and himself for trusting it as an ad partner.

Bookmark This: Google’s Official Form for Court Ordered Removal of Negative Web Pages

For the past few years, I’ve counseled clients that really the best way to get a negative web result–such as RipOff Report–removed from Google’s search results, is to get a court order.

I’ve always maintained that Google is simply not interested in fighting to keep one negative web page in its index. If you can get a judge to agree with your defamation claims against the content creator, Google will remove it from its index.

That’s a stance that attorney Kenton Hutcherson has agreed with–and actually successfully pursued–and now he sends word that Google has decided to make it even easier to get that negative web page removed from its index.

Once you get that court order, simply submit the details at this newly created page:

Top Socially Networked Towns in the US Show Their Muscles

Normally, I would say that getting social media research information from Men’s Health magazine is a bit strange. Heck, I’ll say it in this case too, it is weird but it is interesting.

Men’s Health decided that it would look at what US cities are the most socially networked and they used the following methodology.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see below.

A Pilgrim’s Look Back on the Week That Was, March 20, 2011

This past week saw rumors of a stratospheric Groupon valuation ($25 billion) as well the New York Times’ great paywall experiment being announced. While we wrote a fair amount covering the Internet marketing news landscape there were a few items that did get the attention you think they may have deserved. Either that or we ignored them because they weren’t interesting but now they are interesting because we need them. So many options.

Facebook Used to Thwart a Robbery. Here’s the video version for you to ponder just how poorly the 911 system must be considered in the Cartersville, GA area (via cnet).

Microsoft is viewed as more ethical than Apple, Google or Facebook – Not even sure how Facebook got into a discussion about ethics unless it was one about having few if any.