Google is rolling out an updated user interface to approximately (initial) 1% of Google Analytics users.
In its announcement, Google says…
Our goals for the new version are to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality. Many of the changes in the new version are the result of your feedback. For example, you can now view multiple advanced segments without needing to also use All Visits. You’ll find some of the other most requested features like multiple dashboards in the new version as well.
And, while I’ve not had a chance to thoroughly poke around the new interface, it appears the new version is mostly a change to the “look and feel” of Google Analytics. Kind of like when a car manufacturer does a facelift each year, not a full redesign.
Anyway, pictures tell a thousand words, so here’s the before:
Anyone else seeing the new interface? Share your thoughts in the comments below.