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Top Socially Networked Towns in the US Show Their Muscles



Normally, I would say that getting social media research information from Men’s Health magazine is a bit strange. Heck, I’ll say it in this case too, it is weird but it is interesting.

Men’s Health decided that it would look at what US cities are the most socially networked and they used the following methodology.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see below.

Considering what passes as research these days this seemed pretty reasonable. Here’s the list with grades attached to the cities and it has a few surprises. Congrats to Raleigh for a strong showing :-).

Most socially networked

1 Washington, DC A+
2 Atlanta, GA A+
3 Denver, CO A+
4 Minneapolis, MN A+
5 Seattle, WA A+
6 San Francisco, CA A
7 Orlando, FL A
8 Austin, TX A
9 Boston, MA A
10 Salt Lake City, UT A-
11 Cincinnati, OH A-
12 Raleigh, NC A-
13 Burlington, VT A-
14 Portland, OR B+
15 Madison, WI B+
16 Dallas, TX B+
17 Portland, ME B
18 Sacramento, CA B
19 Aurora, CO B
20 Boise, ID B
21 Charlotte, NC B
22 Wilmington, DE B
23 Oakland, CA B
24 St. Louis, MO B
25 Las Vegas, NV B
26 Columbus, OH B
27 San Diego, CA B
28 San Jose, CA B
29 St. Paul, MN B-
30 Plano, TX B-
31 Tampa, FL B-
32 Nashville, TN B-
33 Los Angeles, CA B-
34 Phoenix, AZ B-
35 Newark, NJ B-
36 Miami, FL B-
37 Norfolk, VA C+
38 Richmond, VA C+
39 Chicago, IL C+
40 Durham, NC C+
41 Colorado Springs, CO C+
42 Des Moines, IA C+
43 Jersey City, NJ C+
44 Indianapolis, IN C+
45 Milwaukee, WI C+
46 Fargo, ND C+
47 Columbia, SC C+
48 Houston, TX C+
49 Philadelphia, PA C+
50 Birmingham, AL C+
51 Cleveland, OH C+
52 Kansas City, MO C
53 New York, NY C
54 Greensboro, NC C
55 Reno, NV C
56 Manchester, NH C
57 Providence, RI C
58 Baltimore, MD C
59 Little Rock, AR C
60 Louisville, KY C
61 Sioux Falls, SD C-
62 Omaha, NE C-
63 Pittsburgh, PA C-
64 Baton Rouge, LA C-
65 Lexington, KY C
66 Wichita, KS C-
67 Anchorage, AK C-
68 Lincoln, NE C-
69 Cheyenne, WY D+
70 New Orleans, LA D+
71 Tucson, AZ D+
72 Buffalo, NY D+
73 Honolulu, HI D+
74 Santa Ana, CA D+
75 Charleston, WV D+
76 Oklahoma City, OK D+
77 Virginia Beach, VA D+
78 Winston-Salem, NC D+
79 Tulsa, OK D+
80 Albuquerque, NM D
81 Fort Worth, TX D
82 San Antonio, TX D
83 Jackson, MS D
84 Chesapeake, VA D
85 Jacksonville, FL D
86 Riverside, CA D
87 Memphis, TN D-
88 St. Petersburg, FL D-
89 Toledo, OH D-
90 Corpus Christi, TX D-

Least socially networked

91 Billings, MT D-
92 Fort Wayne, IN D-
93 Bridgeport, CT D-
94 Detroit, MI D-
95 Fresno, CA F
96 Bakersfield, CA F
97 Lubbock, TX F
98 Stockton, CA F
99 Laredo, TX F
100 El Paso, TX F

What is most interesting is that Washington, DC tops the list. Now I know why the social media channels are so full of nonsense. Just consider the source.

Be sure to defend your city in the comments. That’s what lists are for after all.

  • NP

    Greenville, SC and Asheville, NC didn’t even make the list? Shenanigans! There’s a huge social networking presence in upstate SC.

  • http://www.orbitalalliance.com Simon Yohe

    Congrats to Orlando #7! Don’t know how we pulled that off, but great stuff.

  • http://www.linkedin.com/in/philipsegal Philip Segal

    Note that the results indicate “social media users per capita” which explains why Washington D.C. is #1 – low overall population, but highly engaged in technology, worldly, etc.