It’s been made clear in a hundred different white papers — the majority of people “like” a brand on Facebook in order to get coupons and deals. We all know it’s true and that’s why I nearly fell out of my chair laughing when I went to claim my free sample of MiO on Facebook.
Here’s what I found:
That statement is such a brilliant, breath of fresh air, I wanted to go right out and buy their product.
It was great timing because just yesterday, I was reading a report from IBM Institute for Business Value whic said that there was a perception gap between consumers and brands in social media. The report says that consumers want deals but brands think they want to be a part of the community. Obviously MiO got the memo. They know what people want and they don’t mind pimping themselves out if it means getting a new customer. Kudos to them, because in the end, isn’t that the whole point of social media, getting customers to buy your product. Yes, there’s brand awareness and all of that, but brand awareness doesn’t pay the electric bill. In the end, marketing must lead to the handing over of cash.
So go visit my new friends a MiO and tell them that you like them, you really, truly will pretend to like them.