YouTube Acquires Video Enhancement Company
If there is something that really isn’t being challenged in the Google empire these days it’s the dominance of YouTube in the online video market. Yesterday, a post on the YouTube blog announced the acquisition of Green Parrot Pictures which has a technology that could make the video site even more powerful.
Today, we’re pleased to announce we’ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed. If you’re interested in seeing some of the incredible work Green Parrot Pictures has previously done, check out some of the videos on their website.
You’ve probably heard the statistics that YouTube has 35 hours of video uploaded to it every hour (no typo there) and the amount of video uploaded in a week’s time is the equivalent of 170,000 full length movies. That’s hard to imagine but it’s true.
When Green Parrot is integrated into the site the idea is that some of the jumpy homemade vids like those that have come from areas of revolution and conflict will be ‘cleaner’ after going through the ‘refining’ process.
While I understand what is trying to be accomplished here I wonder if its necessary. Using less bandwidth is helpful regardless of the video quality. With video that is shot in a time of conflict and chaos part of the power of it is the imperfection. Removing some of that could ‘Hollywoodize’ an otherwise raw and very real account of something. Of course, it could just make things better as well.
I think of it this way because I am old enough to remember when music moved from vinyl and cassette formats to CD’s. While the tech side of the ledger celebrated the clarity’ of the new recordings many artists said that the digitizing of the music actually sanitized it and took away much of the nuance and charm. One and zeros were too clean.
I get that it may not be a perfect analogy but when something is seen as it was really done, based on the technology held in the hand of the person shooting the video at the time that’s part of the story. Putting it through a filter may make it look better but will it change the story even just a bit?
Anyway, this is just thinking out loud because YouTube is doing this and in the world of online video, what YouTube says goes.