Posted April 27, 2011 5:13 pm by with 1 comment

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I know people who literally had a case of the vapors when they heard that bookmarking site Delicious was shutting down, but today they are breathing easier. Delicious has been saved.

Thanks go to Chad Hurley and Steve Chen, the founders of YouTube. Before that, they worked for Paypal, so I’d say they understand the internet biz. That’s the good news. The potential bad news is there are likely to be changes ahead and that might start some people gasping for air once again.

Delicious is going to move from Yahoo! to the servers of AVOS, a new company that appears to have been built for this very purpose. According to the FAQ, the change over will happen around July of this year and all users will need to either opt-in to move their bookmarks or lose them in the shift.

Then there’s this:

Why has Yahoo! chosen to transition Delicious to AVOS?

While we love Delicious (and our users love Delicious), we wanted to find a home for the product where it can receive more love and attention. We think AVOS is that place.

What does AVOS plan to do with Delicious?

AVOS plans to continue the service that users have come to know and love and by working with the community, make the site even easier and more fun to save, share and discover the web’s “tastiest” content.

Hmm. . It’s all a bit Kumbaya for my taste. And seriously, we ditched Delicious because we thought it needed a better home? I hope the execs behind those words aren’t pet owners, or heaven forbid, parents. Let’s be straight, Yahoo! You sold the site because it’s not a moneymaker.

Also, I haven’t been a big user of Delicious for years, but when did they start this whole “tastiest content” nonsense? Probably at the same time when they dropped the original configuration of “” Remember those days, where that kind of URL was so cool because no one understood how to pronounce it?

It I were a diehard delicie, I’d be worried about that last part that says we’re going to make the site “more fun.” Granted, Delicious needs work. It’s very old school. It always reminded me of Usenet and that’s not good if you want to attract a general audience.

That, of course, will be the goal for AVOS. They’ll need to redesign the site to make it enticing for the average internet user and not just for tech geeks and fangirls like me who use it to catalog fan fiction.

Are you a Delicious user? What do you think of the switch and how big of a change do you think AVOS will make in order to turn a profit?

  • I was a user of Delicious until I decided to delete my account two months ago. I used to have accounts on 4 social bookmarks website: Digg, Stumbleupon, Delicious and Reddit.

    But, Delicious is becoming duller as time goes by. While other major social bookmarking sites are expanding and putting in more features, I find that Delicious is still sticking to its old self even after all these years since Yahoo bought it in 2005.

    I definitely hope AVOS can bring in some positive changes to Delicious considering what they did to Youtube previously was fantabulous before Google bought it and ruin it partially by bringing in a tremendous amount of annoying ads.

    But I don’t think I will be going back to Delicious. Maybe I will just pop in in July when AVOS take over and see what changes they made