I subscribe to a lot of email newsletters and there are several that I would greatly miss if I stopped receiving them. But I can’t think of one missive that I receive on a regular basis that I would say I “can’t wait” to open.
This is not the case with your average bargain shopper. According to a report compiled by eMarketer, more than half the people who subscribe to deal newsletters are excited to get them to the point where they “can’t wait” to see what’s inside.
I love shopping. I love deals, but really? Part of me wants to suggest that these people need a hobby, but the marketing part of me says, yippee! This is great news. And it gets better. Remember the concept of deal fatigue? Guess it’s not happening. . . yet.
The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.
What’s even more amazing is that of those who get several deal emails, 61% said they read all of them. That’s a lot of interested eyeballs and those eyeballs beget eyeballs, because the survey shows that all but 22% forward those emails to friends and family.
Sounds like it’s time to start contemplating the art of the deal.