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Facebook Social Deals Starts 5 City Test

Facebook is adding to their original deals offering. Now, I can appreciate trying to get in on the deals frenzy because there is money to be made. What is starting to get kind of silly though is that everyone, their brother and their eighth cousin twice removed has some deal set up as well. While there are seemingly infinite deal options people still usually only have a finite need or amount of money so something’s got to give.

Search Engine Land’s Greg Stirling begins his post with

After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program.

Before we go any further let’s dissect that last statement. In typical Interet fashion is pretty funny when you really look at. Facebook is essentially saying that the first deals deal that we dealt with isn’t quite what we said it was so we will rename it so you can now have our new deals deal which deals with deals in a different way. Good deal, right?!

This whole thing is starting to sound like the old routines of “You know, that I know, that you know…….”

One thing that Facebook has going for it is its current grip on a very large group of people so maybe they will deal with deals better than other deal offers (like Google Offers).

Back to Facebook’s new offering (is that OK to say to will it confuse you with the Google Offers deal?). Sterling goes on to say:

Check-in deals are free to users; they’re mobile centric and operate like conventional coupons. By contrast Facebook’s new Social Deals, like Groupon or LivingSocial, must be purchased up front using money or Facebook Credits (the first use for real-world products/services). You actually buy a voucher that is then redeemed offline.

The intention here is to make the Facebook online experiences translate into real-world experiences. There will be a five city trial to start: Atlanta, Austin, Dallas, San Diego, San Francisco.

As always, Stirling goes into detail about this new offering so I am more than willing to let him tell you how it works (there is also a good article from the New York Times with some other insights). What I am interested in is thinking about how people will use it. I suspect that among the younger crowd this will be something they will investigate and experiment with but I will wait to see just how these deals are adopted by other groups of users who may not care about being the ‘dealmeister’ in their peer group.

In the end, Facebook is trying to make the whole deal experience more than just a hit and run by tying everything together through Facebook Pages which the participating businesses can capture these users through a system of likes etc. It’s interesting in concept and probably will have legs unless Facebook toys with something that ends up offending people. Actually, half the fun of watching any Facebook undertaking is to see where they will lock, load then shoot themselves in the foot by overstepping some boundary of common business etiquette and decency.

So welcome to the Facebook’s new deal that doesn’t replace the old deals but looks to deal a real blow to the other dealers out there.

Phew, what an ordeal.

  • Jason Primo

    The big question here is if Facebook will offer daily deals “the old fashion way”, displaying a few deals per city every day, or if will count with a huge amount of deals targeted specifically at different kinds of users. Besides, it would be interesting to learn if FB will charge the 50% commisions most daily deal sites charge, or if this will be a cheap or even free service for merchants (such as FB Places in Europe, although this seems unlikely considering the volume of revenue they could make out of daily deals). This article goes deep into those issues: http://bit.ly/gYf74R.

  • http://www.neediff.com Prasad

    This new deals from face book will definitely hits success because Facebook has already got first rank in social network sites so this new deal is really fantastic and very useful to consumers so registrations to facebook site will grow be very high automatically facebook users will gain with this deal.

  • http://www.dailydealpool.com Nora

    Facebook Deals is going to be something to watch in the near future. I think they are going to be quite successful, especially since they already have a lot of advertisement and customers.

    Another great site you can use to find deals is http://www.dailydealpool.com. This site compiles a list of the best deals in your area, emailing them to your inbox daily. This means you won’t miss out on a great buy, and you’ll be aware of great local businesses!