The Bing Rewards Preview is a program that let’s you earn credits when you visit the Bing homepage and there’s nothing to download. It uses your Windows Live ID to keep track, then it offers you point deals in a drop down box at the top of the page.
I was very surprised by the actions required in the first two credit offers that I received. The first asked me to read a page about polio and the second to check out a visual search page of Pulitzer Prize winning books.
I guess the idea here was to show me how varied a Bing search can be. I was intrigued by the visual search, but more as a fun time waster and less as an actual tool for research. Usually these rewards programs ask you to visit sponsors’ websites, so maybe that’s what’s coming up in my future. We’ll see.
As for rewards, you need to hit around 1300 to 1600 to get a prize worth $10, such as an Amazon gift card or a paperback book. They do have a nice variety of rewards beyond gift cards, such as Xbox points, sweepstakes tickets or you can donate your points to charity.
My question is, how long will it take me to reach prize level if I complete one offer a day. Right now, with all of my offers being only for 3 – 5 points (you get a 250 credit bonus when you sign up), it’s going to take a while.
Still, Bing has done a smart thing by removing the toolbar requirement for their rewards program. Now the program is accessible to people on Firefox, Chrome, Safari and the latest IE and that should increase participation.
Will it be enough to help Bing take a bite out of Google? We shall see.
Want to get in on the deal? Sign up at www.Bing.com/rewards.