Posted April 22, 2011 10:42 am by with 2 comments

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Google is playing the classic “if you can’t buy’em, join’em” game with its new Offers service.

The service is being rolled out Portland, OR (no surprise there), Oakland / East Bay, San Francisco as well as offering NYC Uptown, Midtown and Downtown editions. It’s not a whole lot different than any other offer/coupon/deal site in that there will be daily e-mails with discounts for 24 hour periods etc, etc. You can subscribe here if you happen to be in one of those areas.

So we can keep things light let’s just watch Google’s video about the service (which is more advertising than information but who’s counting?).

Will Google be able to tie together Offers, Places and the ‘formerly known as Hotpot’ recommendation engine to put a damper on Groupon’s rumored $25 billion coming out party (code phrase for IPO)? Too early to tell but I suspect they would love to.

Have a great weekend and a Happy Easter.

  • GroupOn has exploited its first mover advantage well, but Google Offers is going to be big. Google is desperately trying to expand into social marketing and other non-search online marketing fields; and they have the financial strength, technical skills and commitment to outlast their competitors.

  • Google Offers is going to be a big hit. People already use Google, so they are familiar with the company and they trust them. They already have a great consumer base.

    Consumers can find deals to take advantage of by going to This site will compile a list of relevant sales and deals in your area, and email them to you daily. This saves consumers from having to search and helps businesses get more advertising!