Overall ad revenue for the Internet in 2010 reached $26 billion which is a 15% increase over 2009.
In breaking down the advertising revenue on the Internet, search is still the leader by far with display making some gains. Interestingly enough, sponsorships showed a significant amount of growth last year although they still represent a relatively small piece of the overall Internet picture.
Once again, there is little if any surprise here but at least it’s nice to be able to report some positive news. While we have officially been out of this recession since sometime in 2009 (do you really believe that?) the economy is still stumbling around like a fighter trying to get his legs back after a vicious shot to the head.
From the ad revenue point of view, though, the Internet is poised to give TV a run for its money as the top dog.
As for industry information, retail leads the pack.
You can get a full copy of the IAB report here.