Internet Ad Revenue Bounces Back, Second Only to TV
The Interactive Advertising Bureau has released their 2010 IAB Internet Advertising Revenue Report for the full year of 2010. The survey was conducted by PricewaterhouseCoopers LLP and the findings don’t show any shocks. What they do show is that the Internet space has rebounded from a tough 2009, which saw a drop in overall revenue. It also shows that the Internet is ready to take over the top spot among media choices for advertising dollars.
Overall ad revenue for the Internet in 2010 reached $26 billion which is a 15% increase over 2009.
In breaking down the advertising revenue on the Internet, search is still the leader by far with display making some gains. Interestingly enough, sponsorships showed a significant amount of growth last year although they still represent a relatively small piece of the overall Internet picture.
Once again, there is little if any surprise here but at least it’s nice to be able to report some positive news. While we have officially been out of this recession since sometime in 2009 (do you really believe that?) the economy is still stumbling around like a fighter trying to get his legs back after a vicious shot to the head.
From the ad revenue point of view, though, the Internet is poised to give TV a run for its money as the top dog.
As for industry information, retail leads the pack.
You can get a full copy of the IAB report here.