BIGresearch conducted the NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey and they found that mom will be getting more electronics this year (13.3% up from 9%), including smartphones, cameras and tablets. (Lucky moms)
Look, a chart!
31.2% of those surveyed said they’ll be shelling out for gold or diamonds this Mother’s Day and the same number of (cheaper) people, said they’ll be buying mom clothing or accessories. 54.7% will be taking mom out to dinner and a whopping 64.9% will spring for flowers.When it’s time to shop, 21.5% will do it online while the others will hit the department or specialty stores. And while most of the money will be spent on the buyer’s actual mom, some said they’d also be buying for their wife (19.6%), daughter (9.6%), grandmother (8.0%), sister (8.4%), friend (7.3%) or godmother (1.8%)
NRF President and CEO Matthew Shay says,
“This Mother’s Day, the woman who often puts herself last is being put first. Americans are in a much better position to spend this year and will push the daily stresses of high gas and food costs aside for one day to celebrate the most important women in the world to them.”
That makes me feel all warm and fuzzy inside. Mother’s Day is next Sunday, May 8 (in case you needed a reminder.)