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March Mobile Mix: Connected Devices Up 21 Percent

posted on April 15, 2011


It’s time for the March Mobile Mix by Millennial Media. Try saying that three times fast.

The big news is that connected devices are up 21% month-over-month. This is mostly due to the rise in tablet usage and is expected to jump up again thanks to the release of the iPad2 and Blackberry Playbook.

Looking strictly at Smartphones, Android has the biggest chunk of the pie with 48%, but the release of the Verizon iPhone pushed iOS up 11%.

And here’s an interesting fact from the report:

63% of customers surveyed said they would be less likely to buy from a company via other purchase channels if they experienced a problem conducting a mobile transaction.

Ouch. That means you’ve got one shot to get it right, so make sure you thoroughly test those shopping apps before you send them out into the world.

Speaking of apps, smartphone users downloaded more gaming apps than any other type in March. Shopping and Retail apps came in 9th, but was up 40% month-over-month. Ranked by revenue, Music and Entertainment apps came in second with Social Media apps right behind that.

We’re saying it again, folks. Mobile isn’t going away. If you’re not working on an app to support your brand, get on it. If you can work your brand into a game, then you’ll have a great shot at pulling in a whole new crop of customers.

Download the full March Mobile Mix for the cost of your email address when you click here.


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  • http://www.arcanasphere.com MrAndrewJ

    I keep writing too much and getting killed by blog security. I’ll abbreviate as best I can.

    Fill in this gap as fast as you can. A large portion of your competition is terrified of controlling their organic rankings. You can sweep in and gain an advantage.

    It can be as easy as learning to implement a mobile CSS layout to what you already have. Search for media=”mobile”

    Search for “opera mini simulator” and use it to test your layouts quickly on a PC rather than a slower phone. Go into the options and tell it to use the mobile layout every time you start up the emulator.

    Afterwards, test your layout on real smart phones and feature phones.

    Go back to the search engine of your choice and look for “apple-touch-icon”. It’s the favicon.ico or Ios systems.

    Study the successful shopping apps (Amazon, ebay, etc…). Look at its simplicity. A web site with a good mobile layout can easily look & act almost just like the apps without the development requirements.

    Best wishes.

  • http://www.arcanasphere.com MrAndrewJ

    I’m trying to make an important clarification and being killed by blog security again.

    Android and Ios default to your web layout. They will ignore the media=”mobile” layout by default. Mobile layouts can be forced by the smartphone user turning on the “mobile layout” option in their browser. They can also be forced by you through libraries that detect mobile devices then force-feed them your mobile layout.

    Check out Marketing Pilgrim on your mobile device, for instance. (Then bookmark it if you haven’t. ;) )

    Optimize your “screen” (pc web browser) layout for speed: adhere to strict mode and the cleanest code possible. Google is said to like this anyway, and it will help your pc clients get to your sales pitch that much faster. This is an all-win situation, but is mentioned to help with smartphones.

    Provide alternatives to javascript and HTML5 special effects if you must use them at all.. Even though Google is pushing Android and promoting HTML5, HTML5 is still kind of wonky on Android devices.

    Best wishes again.

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