It’s time for the March Mobile Mix by Millennial Media. Try saying that three times fast.
The big news is that connected devices are up 21% month-over-month. This is mostly due to the rise in tablet usage and is expected to jump up again thanks to the release of the iPad2 and Blackberry Playbook.
Looking strictly at Smartphones, Android has the biggest chunk of the pie with 48%, but the release of the Verizon iPhone pushed iOS up 11%.
And here’s an interesting fact from the report:
63% of customers surveyed said they would be less likely to buy from a company via other purchase channels if they experienced a problem conducting a mobile transaction.
Ouch. That means you’ve got one shot to get it right, so make sure you thoroughly test those shopping apps before you send them out into the world.
Speaking of apps, smartphone users downloaded more gaming apps than any other type in March. Shopping and Retail apps came in 9th, but was up 40% month-over-month. Ranked by revenue, Music and Entertainment apps came in second with Social Media apps right behind that.
We’re saying it again, folks. Mobile isn’t going away. If you’re not working on an app to support your brand, get on it. If you can work your brand into a game, then you’ll have a great shot at pulling in a whole new crop of customers.
Download the full March Mobile Mix for the cost of your email address when you click here.