New Study: Half Life of a Facebook Post
This factoid and a few other interesting gems, comes from a study done by social media toolbar provider, Visibli.
Their study indicated that Facebook posts get 50% of their likes in that first hour and twenty. A day later, the post is off the grid and forgotten but it still beats engagement on Twitter which has an even shorter window.
AdAge quoted Visibli CEO Saif Ajani as saying,
“If you want to maximize your exposure, you should post every hour and 20 minutes.”
On the other hand,
“It means that if you want 95% of your social graph to see your post, you should leave it up for 22 hours. But alternatively, if you post too often, your new posts will start cannibalizing the engagement of the previous posts.”
Let me take a moment to say anyone posting once every hour and 20 minutes on Facebook should be banned from the site. Moving on.
Visibli works with a lot of artists on Facebook and they noticed an odd trend. They found that fan engagement on an artist’s FB page increased when the number of fans increased.
The opposite was true for brands. Brands with fewer fans had a higher level of engagement per capita than those with a high number of fans. If that’s true, then brands should stop trolling for “likes” with those freebies and giveaways.
By far, though, the best fact to come out of this study is the fact that when it comes to fan engagement, Audi tops the list beating out Lady Gaga and Justin Bieber. Given that fact, I must change a statement I made on yesterday’s article about free samples. Getting a photo of Justin Bieber holding your product is not the key to success. You need to get a photo of your product sitting in an Audi. With that, you’ll be gold.
Read the, short and highly informative full report at Visbili.com.