There are ads on my TV, my mobile phone and on the screen at the movies. Now Amazon wants to take over my e-reading experience as well. They swear the ads won’t actually butt in just as I reach a cliffhanger moment. And I do have to agree to it. Actually, I have to buy in to it, as the ad-sponsored Kindle is a product all its own.
Amazon calls it Kindle with Special Offers, a name which was obviously crafted to make the reader feel like they’re getting something good out of the deal. Instead of showing the usual Kindle book-themed screensaver, the new edition will show a full-page ad. Black and white, only. Remember, Kindle doesn’t do color. What’s even sillier is the Kindle Ad-Mash up which asks users to vote on their preferred ads and only “screensavers with the most preferred votes qualify to become sponsored screensavers.”