As if it wasn’t hard enough for marketers to get their arms around working with 2 major mobile OS’s (with the multiple Android flavors enough to create even greater issues), Gartner predicts that worldwide growth of Microsoft mobile will confuse the game even more!
The chart below attempts to predict the worldwide use of the various mobile OS platforms with a surprising twist. Android and Microsoft see huge gains while Apple even declines in market share after this year. Yikes.
Of course these are only predictions and no one can tell the future but Gartner has their reasons for thinking this way. According to their press release for their findings (which is for sale here with no connection to Marketing Pilgrim)