Marketing Pilgrim

It’s nice to be able to say that the Internet marketing industry is one where finding a job is less of a chore than in other industries. That’s not to say it’s easy but at least there is opportunity.

Our job listings continue to grow as more people find job opportunities through our Job Board and more companies take advantage of the low cost to reach to our highly skilled audience. Here is a sample of some of our recent listings.

Global Media Manager, Senior – IEB – Global Marketing – Microsoft Redmond, WA

SEO Specialist – ThomasNet New York, NY

Marketing Promotional Planner – Deluxe Colorado Springs, CO

Marketing Intern – Pangea3 - Thomson Reuters New York, NY

Boy it sure has been a busy official first week of the Larry Page era at Google. If current events are any indication it looks like there may be some interesting times ahead.

Why is that? Well, according to the Business Insider, Page has tied 25% of all employee bonuses for 2011 to the success or failure of Google’s social media efforts.

New Google CEO Larry Page, who stepped into the job this week, believes that Google needs to go “social” to compete.

“This is a joint effort so it’s important that we all get behind it,” we’re told Page writes in the confidential memo, subject-lined “2011 Bonus Multiplier.”

Page tells employees that are not directly involved in Google’s social efforts that they, too, will be held accountable. He writes that employees must test the products and give feedback.

Twitter is not playing around. This week, the company announced several new tools designed to make the user experience better for the average Tweeter and the markeTweeter.

Adam Bain, Twitter’s president of revenue broke the big news at the AdAge Digital Conference yesterday and it’s got folks all . . . dare I say. . “a twitter!”

The first big step is the inclusion of geo-relevant ad targeting. Up until now, promoted ads were either on or off. There was no way to target them to users in a specific location, even though Twitter has that information for every person who uses the service. But now, Twitter has geo-targeted ad opportunities available in 210 US cities and 100 countries with more locations coming soon.

NBC, ABC, CBS, Fox, CW and YouTube? The Wall Street Journal is reporting on a major YouTube overhaul that will have the site acting more like a TV network than a repository for random, user-generated videos.

The article says that YouTube is prepared to spend up to 100 million dollars on content created exclusively for the site. Content that goes beyond Rebecca Black’s “Friday, Friday” and endless hours of animals and babies doing funny things. What YouTube is after, is content that will have people tuning in week after week, just like they do for their favorite shows on TV.

According to Google, you could earn $3 in offline sales for every $1 you spend on AdWords.

According to Google, you might see in store sales increase by 1.7%  if you spend money on AdWords.

According to Google…..

OK, let’s just stop right there.

The video below is a nicely produced animation to encourage bricks-and-mortar stores to spend more money on online advertising. It makes a lot of sense, and I am sure many will be convinced by it. My only concern is it uses individual examples to make a case that all instore sales see a lift from online advertising.

I’m not saying it’s trickeration, just be aware that when you watch this video, Google’s not saying that all advertisers see a 15:1 return on ad spend, but that a few advertisers did.

As if it wasn’t hard enough for marketers to get their arms around working with 2 major mobile OS’s (with the multiple Android flavors enough to create even greater issues), Gartner predicts that worldwide growth of Microsoft mobile will confuse the game even more!

The chart below attempts to predict the worldwide use of the various mobile OS platforms with a surprising twist. Android and Microsoft see huge gains while Apple even declines in market share after this year. Yikes.

Of course these are only predictions and no one can tell the future but Gartner has their reasons for thinking this way. According to their press release for their findings (which is for sale here with no connection to Marketing Pilgrim)