Social media is a strange animal at times. Everyone is very willing to talk about it. It’s become like all other aspects of the Internet marketing puzzle where it is accepted and now marketers are at the least required to have what I call a ‘cocktail party level’ of knowledge regarding social media. In other words, if you can’t say “Oh sure, we are on Facebook, Twitter and are exploring our mobile opportunities” type brush off that says “I know we have to be there but I don’t know a darn thing about it” kind of talk.
Well, Advertising Age reports that maybe the Fortune 50 are indirectly saying they have this same level of knowledge because only 40% of the them even mention their social media presence on their homepage. The article notes