Now that we have a lot more data in the hopper, it’s beginning to look like social media isn’t the magic pill many people thought it would be when it comes to marketing.

Today, we have numbers from Outbrain. This is the company that makes the “You Also Might Like” widget that suggests related content at the bottom of a blog post. They examined traffic from 100 million sessions across more than 100 premium publishers in order to find out how people are discovering content and what happens when they get there.

As we’ve seen from other surveys, the majority of traffic comes from search engines (41%) and content sites (31%). They say social media sends 11% of the traffic, which is better than the 1% ForeSee suggested, but it’s still not fabulous.

Facebook is adding to their original deals offering. Now, I can appreciate trying to get in on the deals frenzy because there is money to be made. What is starting to get kind of silly though is that everyone, their brother and their eighth cousin twice removed has some deal set up as well. While there are seemingly infinite deal options people still usually only have a finite need or amount of money so something’s got to give.

Search Engine Land’s Greg Stirling begins his post with

After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program.

Facebook has just released a new button that allows users to share items with select people as opposed to everyone who follows them.

The new Send button pops up a small email blank with a drop-down address bar that automatically suggests folks you’ve recently communicated with on Facebook. You can override this by typing in a name, an email address or a Facebook group name.

This is actually a very nice feature. I often see things that I’d like to forward to a select group and not everyone who follows me. The downside is, it doesn’t work with Lists, only Groups. For example, I saw a great daily deal today that I would have shared with my mommy blogging friends, but in order to reach all the people on my “mommy blogger” list, I had to select them one by one. Not good.