Last night on Celebrity Apprentice, the teams were tasked with creating a four-page ad for the Trump Collection of Hotels. Now, before you scoff, let me tell you that you can learn a lot about marketing from this show, so read on and hold your laughter.
The judges felt that both teams failed miserably at the job, but what’s interesting is that they failed because they over-thought the task and forgot about the basics.
The executives on the task told the teams that they didn’t want those same old, typical hotel images, gleaming buildings and a waiter with a towel over his arm. And yet, that’s exactly what the teams gave them. The women even went so far as to put the Playmate on their team in a tub full of rose petals while she sipped champagne. Ah, luxury . . . that we’ve seen a thousand times before. The execs even went so far as to say the ad looked like the ones you see for a low-rent strip club. Yikes.