Nearly two-thirds (64.6 percent) of daily deal buyers returned later to patronize the businesses where they used a daily deal and 60 percent spent more than the deal value while they were there the first time.
How do you like them apples? We knew there had to be a reason deal sites kept popping up. They actually work! They actually bring in business. Who knew?
These new survey results come from Lightspeed and they were based on answers given by the 3,300 respondents who are members of Lightspeed Research’s U.S. online panel.
Take a look at this: