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Twitter to Take TweetDeck?

It’s no wonder that Twitter has told developers that the future is not in developing third party apps to manage Twitter activities. It’s no wonder because it looks like Twitter is about to buy TweetDeck for about $50 million which is reportedly $20 million more than Twitter’s sudden soon to be rival UberMedia was offering.

SAI reports

We had asked sources close to the situation about the TweetDeck-UberMedia deal a few weeks ago, and we were told both companies were still talking.

Apparently Twitter saw an opportunity to swoop in and trump the deal.

Why would Twitter want to get TweetDeck away from UberMedia?

TweetDeck is one of the more popular independent third party Twitter applications out there. It accounts for around 13% of all tweets sent out, and is generally the preferred app for Twitter “power users.”

Imagine if UberMedia had gotten their hands on the tool that is responsible for 13% of the tweets that go out. Twitter might lay an egg out of concern that the long hard road to revenue has taken too long and thus left the door open for another player to come in and do what Twitter seems to avoid like the plague, which is making money.

This entire ‘Twitter needs to make money’ story is getting so old that you almost hope that someone comes along to challenge them and maybe figure out what all of these great minds can’t seem to.

Here are some questions for our readers to consider and comment on. Do you think that we are stuck with Twitter and Facebook as the social media kings in the same way we are with Google? Will there be anyone able to touch them? More importantly how willing would you be to change to another service if it were better than either Twitter or Facebook?

What would it take to make you switch to another service? In the end though are Twitter and Facebook somewhat bulletproof even with the specter of MySpace’s spectacular flameout so fresh in the minds of many?

  • http://www.enilon.com Daniel D

    The vast majority of users are very slow to adopt new social networking options. MySpace killed itself by not listening to the wants of the people. Facebook lacked a lot of things MySpace offered, but it was clean, and didn’t make you feel dirty when you left.

    More than likely, it takes a giant mistake on Facebook or Twitter’s end to open up room for a challenger to contend. The only other way I see a challenger breaking through is by offering something so fresh and revolutionary that it takes the reigning champs too long to adapt. Even a moderately fresh invention can be integrated into Facebook or Twitter and re-level the playing field.

    It took nearly two years for everyone to take the leap from MySpace to Facebook and the choice there was obvious. But the point holds: social networking sites are great because all your friends are there, NOT because they do five things better than every other site. Most Facebookers who don’t tweet maintain their stance because most of their friends don’t use Twitter. Twitter might be better for this or that, but if their friends aren’t using it, most people don’t see the point of wasting their time on it.

  • http://www.roimedia.co.za Ruan Smit

    I think people tend to get in a routine of which mediums they use and stay on the popular sites because their friends stay on it.

    Hostile Takeovers like Bing does take time however and I think we’ll see a significant grow in Search engine usage by browsers.

    I enjoy the competition however, with Twitter and Ubermedia. It pushes each company to bring out fresh ideas and new content.

    Thanks for the great post,it was very informative :)