Posted April 21, 2011 7:58 pm by with 2 comments

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Nearly two-thirds (64.6 percent) of daily deal buyers returned later to patronize the businesses where they used a daily deal and 60 percent spent more than the deal value while they were there the first time.

How do you like them apples? We knew there had to be a reason deal sites kept popping up. They actually work! They actually bring in business. Who knew?

These new survey results come from Lightspeed and they were based on answers given by the 3,300 respondents who are members of Lightspeed Research’s U.S. online panel.

Take a look at this:

Those are some nice numbers there. And the fact that the users were on the fence tells me that they hadn’t used the service or bought the product before, so that 60% is likely all new customers.

They bought their deal and then what?

Here’s where guilt kicked in or really good sales people got hold of them, but either way, 60% spend more money. Very nice, but it gets better.

And there you have it, the trifecta! A new customer bought the deal, spent more money and went back later when they didn’t have a coupon. Amazing, and obviously the desired effect when one puts a deal on a deal site, right?

Maybe we’ve been too hard on deal sites, listening to all those merchants who said it was the worst decision they’d ever made. Looking at these numbers from Lightspeed, it’s pretty clear that deal sites do work when used properly.

If you’re thinking about putting up an offer, head over to Lightspeed and look at the rest of their report. It covers how often people buy deals, and what kinds of deals and which sites are the most popular.

Can you guess which category of deal got 45% of the vote? I’ll give you a hint, it’s a deal you could use at least three times a day.

  • These results are pretty interesting. wow 65% of people use the same deal from before.. never knew that before.. good stuff!

  • I had heard that some businesses weren’t taking advantage of making deal sites work for them by having proper backends and add-on sales when customers cashed in their coupons.

    This report evens that out with what I actually suspected – businesses taking part in Groupon-style sites aren’t too dumb about turning a loss-leader into profits.