Marketing Pilgrim's "Search Marketing" Channel

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Yahoo Search Revenue Continues Slide

During Yahoo’s earnings report Carol Bartz tried to push the recent slide in Yahoo search revenue off on Microsoft. Danny Sullivan refuted that idea by saying that the real reason may be that Bing organic results are better thus making it less likely for a searcher to click on a paid ad.

Either way, there is no denying that Yahoo Search is having a rough go. Take a look at this chart from the Business Insider and the story is pretty obvious.

So is Yahoo ever going to be a real player in search? With continued distance growing between Yahoo and the real two horse race of Bing v. Google it almost seems strange to refer to Yahoo as a search engine anymore even though they still generate considerable revenue (albeit declining) from their search efforts.

So be honest. How do you see Yahoo in search? Good? Bad? Ugly? Near extinction?